White-Label Solar Finance: Put Your Brand on Every Proposal

Your brand is the thing clients remember. When you spend months building trust, the last thing you want is a finance partner's logo plastered over the proposal that closes the deal. White-label solar finance solves that. It keeps your name on every client-facing page while the funding mechanics run quietly in the background.

This guide explains what white labelling means for South African installers, how it works on ArkFlow, and why it matters for the deals you are trying to win.

What is white-label solar finance?

White-label solar finance is a setup where the finance proposal, application and client communications carry the installer's brand rather than the platform's or the lender's. The client sees your business throughout, even though a separate origination platform and a bank sit behind the offer.

In practice this means your logo, business name and contact details appear on the indicative proposal, the application flow and the supporting documents. The client experiences one consistent brand: yours.

This is different from a referral arrangement where you hand the client to a third party. With white labelling, you stay the face of the deal from first proposal to signed contract.

Why does branding matter on a finance proposal?

The proposal is often the document that turns a quote into a commitment. If it suddenly carries an unfamiliar logo, you introduce doubt at the worst possible moment.

Keeping your brand on the proposal does three things:

• It protects the trust you have already built with the client.
• It stops competitors or unknown third parties from appearing alongside your offer.
• It positions your business as a full solution, not just an installer who outsources the money.

For an EPC, the ability to present funding as part of your own offer is a genuine differentiator. Many installers still ask clients to arrange their own finance, which slows deals down and loses momentum. Showing a branded, ready-to-go finance option puts you ahead. We cover this advantage in detail in how EPCs win more deals with finance.

How does white labelling work on ArkFlow?

ArkFlow is a solar finance origination platform that connects EPCs and installers with lenders through one application process. White labelling is built in as standard.

Here is how it fits into the deal flow:

1. You propose an indicative finance proposal to your client. It carries your brand.
2. The client accepts and ArkFlow onboards you with the relevant lenders behind the scenes.
3. The client completes a guided, step-by-step finance application under your branding.
4. The deal is prequalified and KYC-checked, then packaged for the bank.
5. Offers come back, the client selects one, the contract is drafted and the first milestone payment is released.

Throughout, the client deals with your brand. The platform and the lender handle the regulated underwriting, but they do not push their own logos in front of your client. To understand the full process, read how solar finance origination works.

Does white labelling cost extra?

No. White labelling is standard on ArkFlow and carries no add-on fee.

ArkFlow's sales side is free for installers, channel partners and brokers: leads, proposals and the client finance application cost nothing. There is no card required. The platform adds 1% of capex to the bill of quantities where a deal funds through its lender panel, billed as the bank releases funds. You simply add the 1% to your bill of quantities or quote. If a deal is not funded, there is no fee.

That means branded finance proposals do not come with a separate licence cost. You get the full white-label experience as part of the standard offering. We break the pricing down further in the 1% platform fee explained.

What can clients finance through a branded proposal?

The white-label proposal is not limited to one product. You can present finance for the full range of equipment ArkFlow supports:

• Solar PV systems
• Batteries and backup power
• Power quality equipment
• Generators
• Water equipment

Finance covers equipment, not general business costs. Across these, structures include Asset Finance (3 to 7 years), Rent-to-Own (5 to 15 years) and PPAs (10 to 20 years), plus Solar-as-a-Service and evergreen rentals. Your branded proposal can present whichever structure suits the client.

Is white labelling secure and compliant?

Yes. ArkFlow is POPIA-compliant, with encrypted transport, role-based access and audit logging. Client data is handled under proper controls even though the experience carries your brand.

This matters because finance applications involve sensitive personal and financial information. A branded front end should never mean weaker data protection. With ArkFlow, the client sees your brand and benefits from platform-grade security at the same time.

How do I get started with branded proposals?

Getting started is straightforward and free.

Sign up free to set up your account, then build your first branded indicative proposal. There is no upfront cost and no card required. You add the 1% platform fee to your quote, and it is only payable when a deal is actually funded.

From there, every proposal you send can carry your brand from the first page to the signed contract.

Frequently asked questions

Does my client know a bank is involved?

Yes, the client always knows which lender is funding the deal, because the lender does the formal underwriting and contracting. White labelling means your brand leads the experience; it does not hide the lender's role in the final offer.

Can I use my own lenders with white labelling?

Yes. ArkFlow supports three funding routes: the client's own bank, your own lenders, or the ArkFlow lender network. White labelling applies regardless of which route the deal takes.

Is there a setup fee for white labelling?

No. White labelling is standard with no add-on fee, and the sales side is free. ArkFlow only applies its 1% platform fee on the capex of a funded deal, billed in milestones.

Will the proposal figures be a credit offer?

No. The figures in an indicative proposal are indicative only and not a credit offer. The lender performs formal underwriting before any binding offer is made.